If you’re not familiar with the GymShark story, you may have missed one of the most inspiring entrepreneurial success stories in recent years.
Founder Ben Francis, who was in his teens at the time, saw a gap in the market to take advantage of the rising interest in fitness gear, supplements and more.
In a social media world that is dominated by looking good, platforms like Instagram are incredible for building a brand. Especially when the people promoting your product, are the kind of people who want to use it themselves.
Ben will be looking to make sure the website stays online this year. In 2017 the site was down for 8 hours on Black Friday, likely costing them a lot of lost revenue, but perhaps adding to the hype of their offer as well.
Their latest Black Friday offer includes their $46 Solace Bottoms, which are now available at a steal for just $14.
Ater an overwhelming start, the company is currently issuing apologies on Twitter.
We’ve embedded their message below:
Your experience is everything to us. pic.twitter.com/K4GE7QS1dI
— Gymshark (@Gymshark) November 19, 2018
Let’s hope they’re able to deal with the backlog!